Our Story

Our Story

FirstService Brands is the leading North American brand in the category of property services, which it delivers through its extensive franchise networks. Built with careful intention over the last twenty years, the companies and management teams within FirstService Brands have produced exceptional success, reward and value for their shareholders, partners, employees, and customers. Today FirstService Brands includes Paul Davis Restoration, CertaPro Painters, California Closets, Pillar To Post Home Inspectors, Floor Coverings International, and TLS.

FirstService Brands has developed a business model that leverages decentralized individual platform management, while centralizing business planning, brand development, and the sharing of best practices and processes.

It is a successful company because it is clear about what it does, and what it strives to be the best at:

First, FirstService Brands platforms excel at recruiting, training and operating franchises, management and support staff. This is of fundamental importance in meeting its business plans.

Second, FirstService Brands champions the idea and recognizes the reality of long distance management. This has been an underlying element of its vision from day one.

Third, FirstService Brands invests in growing the skill sets of its management, its franchisees and its full time support staff. This is deep-seated and transformative, as brands are built as people are nurtured and grown.

Fourth, FirstService Brands understands its customers and consumers, and how to acquire, retain and manage relationships with real people. This is essential in a world where what customers say about companies is more important than what companies say about themselves.

The key FirstService Brands competencies are its relevant experience and innovation in franchising, its leadership in every aspect of the property service category, the building of brands, and the fostering of real and meaningful partnerships with every level of stakeholder. In summary, FirstService Brands excels because it believes in and practices the first rule of leadership, which is to lead.

FirstService Brands is a subsidiary of FirstService Corporation, a North American leader in the essential property services sector serving its customers through two industry leading platforms: FirstService Residential - North America's largest manager of residential communities; and FirstService Brands - one of North America's largest providers of essential property services to residential and commercial customers delivered through individually branded franchise systems and company-owned operations. More information about FirstService is available at www.firstservice.com.