The essence of successful partnership is alignment and communication. This fundamental idea forms the essential thinking around partnership at FirstService Brands.

FirstService Brands excels at partnership with successful businesses that seek alignment with a company anchored to mission and values, clear about its goals, dedicated to brand, and committed to growth at the franchisee, employee and corporate levels.

The company has lived this philosophy and practice of partnership throughout its history, most notably and recently under the name of The Franchise Company (TFC). FirstService Brands has been both the recipient of a successful model of partnership through its relationship with FirstService Corporation and in its acquisition, in 1989, of College Pro Painters, the initiator of this model to great success, and in its partnerships with CertaPro Painters, Paul Davis Restoration, California Closets, BrandPoint Services, Pillar To Post Home Inspectors, Floor Coverings International, Service America and TLS.

For FirstService Brands, partnership is based on a mutual understanding and respect of where a potential partner has come from, where they are now, and where they truly want to go in the future. Opportunity is only realizable if there are genuine discussions around actual goals, and real measurement around results. It is from this place of aligned understanding, expectation and agreement that FirstService Brands can add value to a partnership in areas such as skill development, brand growth and data management. It is from this place, too, that it can bring the knowledge and best practices of its partner companies' experience.

Indeed, it can truly be stated that the growth of a business with over US$1billion in system wide revenues has been achieved by the ability of FirstService Brands to deliver on its promise of being a real and valued partner. In short, it can be said that FirstService Brands does not acquire companies, but that it partners with them instead. Then, together, with 'on the ground' management, they build sustainable brand equity and recurring value for all the stakeholders. This concept of partnership is not a passive idea: it is a living and breathing exercise in creating success based on mutuality, leadership and values alignment.